Maria & The Flock
From seeing a chicken as some ‘thing’ to seeing a chicken as some ‘one'.
Maria & The Flock tells the story of Maria Goller, an avian researcher with her PhD in biology, who dedicates her life to caring for the most exploited land animal on planet earth: chickens.
"This film is beautiful. It has definitely inspired me to view my relationship with animals as a food source very differently."
– Andrew Rivenbark
Moment
Our society breeds and slaughters chickens by the tens of billions each year, which makes them the most exploited land animal on earth.
Mindset
We adopted a "make it until we make it" mentality and radical empathy for the end-user to shift how people view chickens.
Method
We employed human-centered storytelling to really understand the target audience and designed this film using prototyping and design research.
Momentum
We created a documentary film and facilitated educational screenings at film festivals, conferences, universities, and online, which helped people shift their perspective from seeing chickens as industrial commodities to recognizing their unique, sentient individuality.
Yes is the answer.
“Only people know just how to change the world.”
– John Lennon
Only People is becoming a world class, future proof & employee owned learning experience design studio serving our seventh generation by helping people remix how the(ir) world works today.*
*Only People is also a song by John Lennon featured on the album ‘Mind Games’ released in 1973. But it’s more than a song. It’s more than our name. It’s our melodic mantra.
Maria & The Flock
From seeing a chicken as some ‘thing’ to seeing a chicken as some ‘one'.
Maria & The Flock tells the story of Maria Goller, an avian researcher with her PhD in biology, who dedicates her life to caring for the most exploited land animal on planet earth: chickens.
"This film is beautiful. It has definitely inspired me to view my relationship with animals as a food source very differently."
– Andrew Rivenbark
Moment
Our society breeds and slaughters chickens by the tens of billions each year, which makes them the most exploited land animal on earth.
Mindset
We adopted a "make it until we make it" mentality and radical empathy for the end-user to shift how people view chickens.
Method
We employed human-centered storytelling to really understand the target audience and designed this film using prototyping and design research.
Momentum
We created a documentary film and facilitated educational screenings at film festivals, conferences, universities, and online, which helped people shift their perspective from seeing chickens as industrial commodities to recognizing their unique, sentient individuality.
Yes is the answer.
“Only people know just how to change the world.”
– John Lennon
Only People is becoming a world class, future proof & employee owned learning experience design studio serving our seventh generation by helping people remix how the(ir) world works today.*
*Only People is also a song by John Lennon featured on the album ‘Mind Games’ released in 1973. But it’s more than a song. It’s more than our name. It’s our melodic mantra.
Maria & The Flock
From seeing a chicken as some ‘thing’ to seeing a chicken as some ‘one'.
Maria & The Flock tells the story of Maria Goller, an avian researcher with her PhD in biology, who dedicates her life to caring for the most exploited land animal on planet earth: chickens.
"This film is beautiful. It has definitely inspired me to view my relationship with animals as a food source very differently."
– Andrew Rivenbark
Moment
Our society breeds and slaughters chickens by the tens of billions each year, which makes them the most exploited land animal on earth.
Mindset
We adopted a "make it until we make it" mentality and radical empathy for the end-user to shift how people view chickens.
Method
We employed human-centered storytelling to really understand the target audience and designed this film using prototyping and design research.
Momentum
We created a documentary film and facilitated educational screenings at film festivals, conferences, universities, and online, which helped people shift their perspective from seeing chickens as industrial commodities to recognizing their unique, sentient individuality.
Yes is the answer.
“Only people know just how to change the world.”
– John Lennon
Only People is becoming a world class, future proof & employee owned learning experience design studio serving our seventh generation by helping people remix how the(ir) world works today.*
*Only People is also a song by John Lennon featured on the album ‘Mind Games’ released in 1973. But it’s more than a song. It’s more than our name. It’s our melodic mantra.